NCA Creative Place Strategy
NCA CREATIVE PLACE STRATEGY
CLIENT: NATIONAL CAPITAL AUTHORITY
A placemaking activation strategy for key sites within the Parliamentary Zone in Canberra, including the heritage-listed National Rose Gardens. The objective was to identify opportunities and potential partnerships to enhance the role of these open spaces as world class cultural destinations. Creative Road facilitated a creative lab to workshop ideas and collaborations with key stakeholders. Our strategy included creative and easily implementable activation concepts for priority sites. Recommendations were detailed and benchmarked by Australian and international projects.