NCA Creative Place Strategy

NCA CREATIVE PLACE STRATEGY

CLIENT: NATIONAL CAPITAL AUTHORITY

A placemaking activation strategy for key sites within the Parliamentary Zone in Canberra, including the heritage-listed National Rose Gardens. The objective was to identify opportunities and potential partnerships to enhance the role of these open spaces as world class cultural destinations. Creative Road facilitated a creative lab to workshop ideas and collaborations with key stakeholders. Our strategy included creative and easily implementable activation concepts for priority sites. Recommendations were detailed and benchmarked by Australian and international projects.

“The NCA performs a special role as the trustee of the National Capital and is responsible for administering and reviewing the National Capital Plan, the object of which is to ensure that Canberra and the Australian Capital Territory are planned and developed in accordance with their national significance.” NCA website