Elysium Byron Bay 12 June 2018

Elysium Byron Bay BY creativeroad, 125 Comments, 220 Likes

Elysium

Art Strategy + Program Delivery

 

ELYSIUM transformed an unattractive Byron Bay CBD laneway through bold contemporary art, turning a generic service thoroughfare into a vibrant place with a unique identity. Featuring artwork by local nationally recognised artists, ELYSIUM showcases the Shire’s exceptional creative talent.  Sydney and Berlin artists also participated, collaborating with the local team, developing new creative alliances and opportunities.  Five aspiring artists were also provided with professional development skills through a mentorship program.

ELYSIUM creates a unique sense of place, improving safety, amenity and creating a light, bright and happy atmosphere.  A transformation project of this scale and calibre is a first for Byron Bay. It intentionally moved away from traditional imagery associated with the town to provide something entirely different – an immersive contemporary art experience.  The project was documented by filmmaker Selina Miles.

Client:                                   Byron Shire Council

Location:                              Lateen Lane, Byron Bay NSW

Photography:                       Callie Marshall and Tao Jones

“A dirty smelly lane is now a talked about and regularly visited connector in our town. Great work everyone.  I particularly like the road design and I feel a little naughty when I walk through the lane like I should not be there. Congratulations.” Chris Hanley Byron Bay First National Real Estate

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